Darren is the Senior Associate Dean, Faculty and Research, and the BC Innovation Council Professor at the Sauder School of Business. He was appointed a 3M National Teaching Fellow in 2013 and is recognized globally for both his research and teaching excellence in marketing strategy, entrepreneurship, and creativity.
Darren was ranked as the #1 professor worldwide for marketing research by the American Marketing Association in 2015 and was the runner-up in The Economist magazine’s Business Professor of the Year in 2013. His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology.
He is currently the editor in chief of the Journal of Consumer Research and serves on the editorial board of the Journal of Marketing Research, Journal of Marketing, and the Journal of Consumer Psychology. He has consulted and organized education programs for a number of non-profit and for-profit organizations such as Cathay Pacific, Procter & Gamble, Xerox, General Electric, Vancouver Public Health, Teekay Shipping, Hagensborg Foods, Lulu Lemon Athletica, Earls Restaurants, BCLC, Agent Provocateur, Daehong Advertising – Korea, and LIC India. Darren received his Ph.D. from the University of British Columbia.
Professor Schmitt researches, teaches, and advises corporations on creative strategy, branding, and customer experience management. Schmitt's books include Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore. Schmitt's research focuses on language in consumer behavior, experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.
JAMS Thought Leaders Conference 2017 - VU AmsterdamRegistration website for JAMS Thought Leaders Conference 2017 - VU Amsterdam
JAMS Thought Leaders Conference 2017 - VU AmsterdamJAMS Thought Leaders Conference 2017 - VU Amsterdam0.00EUROnlineOnly2019-01-01T00:00:00ZTo be announcedTo be announced