Conference Venue: Radisson Blu Hotel

Rusland 17, 1012 CK Amsterdam; Website

How to get here
From Schiphol Airport:

  • Taxi: ca. 60€ (25 minutes)

  • Schiphol Hotel Shuttle: 17€ one-way (takes you to Radisson Blu Hotel; departs every 30 minutes;

  • Public transport (ca. 8€; 30-40 minutes): Take a train to Amsterdam Central Station (run every 10 minutes) and then either Metro 51,53, or 54 to Nieuwmarkt (+400m walk) or Tram 4, 9, or 16 to Spui (Rokin) (+350m walk); for more information please visit


Amsterdam, the city of canals, tulips and bicycles, of Rembrandt and Van Gogh, draws visitors from the world over. Its rich architectural and historical heritage includes iconic buildings like the Rijksmuseum and the Royal Palace on Dam Square, created in the 13th century when a dam was built around the river Amstel to protect the city from the Zuiderzee, a bay of the North Sea.

Only a few minutes’ walk from Dam Square, the Radisson Blu Hotel, Amsterdam lies on Rusland Street in the city center, right in the historical heart of Amsterdam. The street name Rusland derives from the original land owner Willem Ruysch. Ruyschland evolved in the mid-16th century to Ruslant and eventually into Rusland. Embraced by 2 canals, the hotel is housed in historical 18th- and 19th-century buildings that now feature modern design and facilities.

Built during Amsterdam’s Golden Age in the 17th century, when Rembrandt was painting and Amsterdam’s merchants were forming world-wide trading networks, the hotel’s building was originally used as a confectionery and brewery. In 1755, as Amsterdam was establishing itself as the world’s primary financial center, an enterprising burgher took over the building and turned it into a 30-bedroom hotel and auction house. It remained a hotel for almost a century until 1838 when, in spite of the lessons learned from the bursting of the Dutch tulip bubble 2 centuries prior, an optimistic venture turned the building into a casino. This enterprise was short-lived, and as cigar-smoking gained popularity throughout Europe, the building became a cigar factory.

In 1871 Mr. Hein Proost used the building to found the famous Proost and Brandt paper factory, a company that still flourishes today. Sadly, a fire damaged the building in 1883. Work to restore it began immediately, and it was acquired in 1901 by the Het Wapen van Amsterdam Building Society N.V. It remained a society headquarters for almost a century until 1990, when this historical building was returned to its former purpose and became a hotel once more under the ownership of Radisson Hotels and Resorts.

The hotel's Pastorie Bar was initially connected to a clandestine church that held services for Catholics and other religious dissenters who were forbidden to practice in public.

Today visitors can soak up the historical atmosphere in modern surroundings. The current style of the building is airy and bright with friendly and flexible facilities. All rooms offer air conditioning, Free high-speed, wireless Internet and 24-hour room service. The concierge can help plan trips and travel to ensure guests make the most of the city and enjoy a memorable stay.


Restaurant I: De Kroon

Rembrandtplein 17-I, 1017 CT Amsterdam (600m from conference venue); Website


Restaurant II: Rijks

Museumstraat 2, 1077 XX Amsterdam (1.7km from conference venue); Website

RIJKS® is the Michelin-starred restaurant of the Rijksmuseum.

The Rijksmuseum tells the story about the Netherlands. Influences from countries far and near can also be seen. At RIJKS® we follow this pattern: quality, authenticity and uniqueness translated to: the kitchen, the chefs, the interior and the location. RIJKS® is the Rijksmuseum served up on a plate.


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