Welcome

The Vrije Universiteit Amsterdam is happy to welcome you to the Thought Leaders in Consumer-Based Strategy Conference 2017. This event is organized in conjunction with the Journal of the Academy of Marketing Science special issue on Consumer-Based Strategy (see here for the call for papers), edited by Rebecca Hamilton and Linda Price. Two outstanding scholars, Darren Dahl and Bernd Schmitt, accepted to be the keynote speakers.

The conference will be hosted in the heart of Amsterdam, which provides an extraordinary setting within proximity of Amsterdam’s famous canals (Radisson Blu Hotel — Rusland 17 — 1012 CK Amsterdam — The Netherlands).

The aim of the conference is to bring together leading scholars from Europe, USA, and Australasia working on consumer-based strategy to discuss emerging research in a highly productive environment. You will have the opportunity to present your research, participate in an academic panel, or just listen and network.

Due to the limited size of the venue, the conference is by invitation only, and interested researchers should submit proposals or abstracts to the JAMS Editorial Office (jamsed@uw.edu) no later than February 1, 2017 (proposals will be accepted on an ongoing basis). Attending the conference and/or submitting a manuscript to JAMS for publication consideration are independent activities; authors are welcome to engage in one or both of these activities.

We look forward to seeing you at the conference!

Best regards,

Peeter Verlegh, Rob Palmatier, Francesca Sotgiu, and Stefan Worm

Conference Co-Chairs